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    1. Skills: User research, Information architecture, Work Flow/Layout/Interaction Design, Visual Design, Web Design
    2. Client: China Cliq
    3. Project: China Cliq
      4.Tools Used: Illustrator, Photoshop, Axure, TYPO3


ChinaCliq is a Dutch company founded by Esther de Hoog (Dutch origin). ChinaCliq is setup as a business multi-platform to connect small and middle-sized European and Chinese companies together. Our intercultural backgrounds make us sensitive for commercial, lingual and human differences and deal with them.


Esther was responsible for leading not only the UX design work, but also the visual design, concept design and frontend development in TYPO3 CMS for the corporate website.


After a few months in 2009, we were up and running.

Research in the Netherlands and China

Talking with the Chinese network in the Netherlands (Den Haag) and interviewing chinese friends to get to know the target group for doing business in the Netherlands brought opportunities to light. Vice versa, enough Dutch entrepreneurs are interested in China.