Webdesign webshop

Skills: Information architecture, UX/UI Design, Visual Design, Web Design
Client: Tahu Content, Wandkoenig.de
Project: Estans webshop
Tools Used: Illustrator, Photoshop, Axure, TYPO3
Website: Estans.nl
Recently SOLD

OVERVIEW

It started as a pilot for a webshop. At this very moment, Wandkoenig.de takes over this concept. The webshop for wall decals is running in the Netherlands and Germany. Customers can select a wall decal, choose a size, choose a color. They can also see it on the wall in their chosen color, order, and pay upfront. Delivering days are within 8 days because the wall decals are handmade. We carry out a contextual inquiry, developed personas, define the red routes, what are the tasks users want to carry out, usability testing.

MY ROLE

I was responsible for leading not only the UX design work but also the visual design, e-commerce concept design, newsletters, and front-end design. We applied a user centered design framework that supports end-to-end usability involvement. We also used personas to share information about customers and their tasks in an engaging and usable way. We developed cheap, throwaway prototypes to get quick and frequent feedback from users.